2026-03-12
Entering 2026, the small household appliance industry will show a positive development trend. Recently, many industry-leading enterprises have taken important measures in production capacity construction and sales channels.
On the one hand, Xiongxiong Electric Appliances, a well-known small household appliance brand, has made new progress in the layout of production capacity. According to the company's reply on the investor platform on February 4, 2026, its newly built intelligent small household appliance manufacturing base (Phase II) project has been put into production. At the same time, Xiongxiong Electric Appliances said that the company's overall capacity utilisation rate is maintained at a high level, and it pays attention to intelligent small household appliances. In the future, it will bring value-added experience to users in combination with the development trend and actual needs of home appliance products.
On the other hand, there is also big news from the sales channel of small household appliances. Recently, JD.com signed a strategic cooperation agreement with Midea, Haier, Hisense, TCL and other home appliance giants in 2026. The agreement clarifies the strategic sales target of 180 billion yuan for all parties to achieve online and offline channels of JD.com. It is worth noting that small household appliances are clearly included in this strategic cooperation as an important category, and all parties will jointly promote the sales growth of many categories, including small household appliances. This cooperation will continue to focus on service experience upgrading, product co-construction and innovation, and channel expansion to meet the quality life needs of different consumers.
It can be seen from these dynamics that, on the one hand, the head enterprise consolidates its internal strength and improves product competitiveness by building an intelligent manufacturing base, and on the other hand, it actively expands the market through deep strategic binding with core channel merchants. Intelligence and channel upgrading are becoming the two major keywords for the development of the current small home appliance industry.